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CrackerJack Surprise of the Week #952

On 08, May 2017 | In Blog | By CrackerJack

With a lot on our plates each day, it can be difficult to remember to take care of basic necessities, like one’s health. That’s the insight into this wonderfully simple idea that uses Facebook Memories, where posts come back each year to remind everyone of a visual memory that they once shared, and turning that tool to a new use…like one’s skin health. And with very little invested by both the advertiser and the audience, we think this is just brilliant thinking. Creative: BBDO, Brussels

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