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CrackerJack Surprise of the Week #948

On 11, Apr 2017 | In Blog | By CrackerJack

Banks today seem to take a fair chunk of our hard earned money when it comes to loans, all the way down to withdrawing our very own money. So every once in a while, banks need to warm the hearts of their audience by “giving back” in ways that they can. If it’s not done well, there’s a good chance that the audience will call their bluff, but in this instance, the story told brings some sense of warmth and trust in the banking brand. Creative – FCB, Toronto

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