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CrackerJack Surprise of the Week #947

On 04, Apr 2017 | In Blog | By CrackerJack

When big brands aren’t trying to sell us something directly, sometimes they go about it from a completely other angle, such as the Corporate Social Responsibility route. And for the most part, it’s important that the CSR ties into the brand in someway so the message comes across as more authentic to the audience, such as this TV spot for State Farm Insurance. Creative: DDB, Chicago

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