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23

May
2017

In Blog

By CrackerJack

CrackerJack Surprise of the Week #954

On 23, May 2017 | In Blog | By CrackerJack

Advertising has been built around persuasion since its inception. But as public knowledge around certain brands and products evolve (especially in the last decade), more and more brands are being questioned about their unhealthy practices, especially when the target audience is our kids. That’s where the Heart and Stroke Foundation, and its agency AOR stepped in with this ad agency parody built around the addictiveness around the sugar industry. Creative: John St., Toronto

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15

May
2017

In Blog

By CrackerJack

CrackerJack Surprise of the Week #953

On 15, May 2017 | In Blog | By CrackerJack

If you’ve ever rescued a pet from an animal shelter, you may have come to the realization that it was actually our pets who have rescued us from our busy, and sometimes unhealthy lives. But how do you get that message across to those who have never rescued or even owned a pet before? Well here’s a unique stunt that pulls out all the stops when it comes to delivering that very unforgettable message. Creative: FCB, Lisbon

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08

May
2017

In Blog

By CrackerJack

CrackerJack Surprise of the Week #952

On 08, May 2017 | In Blog | By CrackerJack

With a lot on our plates each day, it can be difficult to remember to take care of basic necessities, like one’s health. That’s the insight into this wonderfully simple idea that uses Facebook Memories, where posts come back each year to remind everyone of a visual memory that they once shared, and turning that tool to a new use…like one’s skin health. And with very little invested by both the advertiser and the audience, we think this is just brilliant thinking. Creative: BBDO, Brussels

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01

May
2017

In Blog

By CrackerJack

CrackerJack Surprise of the Week #951

On 01, May 2017 | In Blog | By CrackerJack

Since the inception of Dove Evolution the brand has lead many others to follow in its footsteps of empowering women to accept and embrace their appearances as they are, and encouraging equality in all facets of life. Here’s the latest in the campaign which focuses on stock photography banks and breaking the typical stereotypes that advertising industry has been pushing on its audience for decades. Creative – Mindshare, Denmark

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25

Apr
2017

In Blog

By CrackerJack

CrackerJack Surprise of the Week #950

On 25, Apr 2017 | In Blog | By CrackerJack

If you’re a guy, or you know of one, you’ll understand that guys don’t like talking about the health of their boys, let alone getting them checked out regularly for testicular cancer. So that was the fun insight for this public service announcement with a humorous video that speaks to life’s moments that are much more embarrassing than getting your boys examined each year. Creative, Dentsu, Toronto

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18

Apr
2017

In Blog

By CrackerJack

CrackerJack Surprise of the Week #949

On 18, Apr 2017 | In Blog | By CrackerJack

There’s something about a car ride that can be quite relaxing when you’re a passenger, and on long rides, a good nap seems to set in quite easily for the fussiest of sleepers. With that in mind, parents needing to put a restless baby to sleep have been known to go for a quick ride around the block to rock their little ones into a cozy sleep. So the only question now is, why hasn’t anyone thought of this bit of marketing genius sooner?! Creative: Espada y Santa Cruz, Madrid.

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11

Apr
2017

In Blog

By CrackerJack

CrackerJack Surprise of the Week #948

On 11, Apr 2017 | In Blog | By CrackerJack

Banks today seem to take a fair chunk of our hard earned money when it comes to loans, all the way down to withdrawing our very own money. So every once in a while, banks need to warm the hearts of their audience by “giving back” in ways that they can. If it’s not done well, there’s a good chance that the audience will call their bluff, but in this instance, the story told brings some sense of warmth and trust in the banking brand. Creative – FCB, Toronto

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04

Apr
2017

In Blog

By CrackerJack

CrackerJack Surprise of the Week #947

On 04, Apr 2017 | In Blog | By CrackerJack

When big brands aren’t trying to sell us something directly, sometimes they go about it from a completely other angle, such as the Corporate Social Responsibility route. And for the most part, it’s important that the CSR ties into the brand in someway so the message comes across as more authentic to the audience, such as this TV spot for State Farm Insurance. Creative: DDB, Chicago

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27

Mar
2017

In Blog

By CrackerJack

CrackerJack Surprise of the Week #946

On 27, Mar 2017 | In Blog | By CrackerJack

It’s no secret that Canadians have one of the most expensive cellphone plans than any other developed country in the world. So when the bills start rolling in for some Canadians, it can be pretty scary ordeal to see what’s owed each month. And that’s the insight that this mobile provider’s agency of record is running with to lure a few clients from its competitors.

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21

Mar
2017

In Blog

By CrackerJack

CrackerJack Surprise of the Week #945

On 21, Mar 2017 | In Blog | By CrackerJack

Sometimes life imitates art. And in this instance, life in advertising imitates one of advertising’s favourite show, Madmen. Yup, Don Draper’s minimalistic ad for Hienz that showed no sign of actual ketchup in its ad may have been too risky or Madison Avenue in its time, but 50 years later, Heinz has finally bought into the creative! Creative: David, Miami

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