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18

Apr
2017

In Blog

By CrackerJack

CrackerJack Surprise of the Week #949

On 18, Apr 2017 | In Blog | By CrackerJack

There’s something about a car ride that can be quite relaxing when you’re a passenger, and on long rides, a good nap seems to set in quite easily for the fussiest of sleepers. With that in mind, parents needing to put a restless baby to sleep have been known to go for a quick ride around the block to rock their little ones into a cozy sleep. So the only question now is, why hasn’t anyone thought of this bit of marketing genius sooner?! Creative: Espada y Santa Cruz, Madrid.

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11

Apr
2017

In Blog

By CrackerJack

CrackerJack Surprise of the Week #948

On 11, Apr 2017 | In Blog | By CrackerJack

Banks today seem to take a fair chunk of our hard earned money when it comes to loans, all the way down to withdrawing our very own money. So every once in a while, banks need to warm the hearts of their audience by “giving back” in ways that they can. If it’s not done well, there’s a good chance that the audience will call their bluff, but in this instance, the story told brings some sense of warmth and trust in the banking brand. Creative – FCB, Toronto

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04

Apr
2017

In Blog

By CrackerJack

CrackerJack Surprise of the Week #947

On 04, Apr 2017 | In Blog | By CrackerJack

When big brands aren’t trying to sell us something directly, sometimes they go about it from a completely other angle, such as the Corporate Social Responsibility route. And for the most part, it’s important that the CSR ties into the brand in someway so the message comes across as more authentic to the audience, such as this TV spot for State Farm Insurance. Creative: DDB, Chicago

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27

Mar
2017

In Blog

By CrackerJack

CrackerJack Surprise of the Week #946

On 27, Mar 2017 | In Blog | By CrackerJack

It’s no secret that Canadians have one of the most expensive cellphone plans than any other developed country in the world. So when the bills start rolling in for some Canadians, it can be pretty scary ordeal to see what’s owed each month. And that’s the insight that this mobile provider’s agency of record is running with to lure a few clients from its competitors.

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21

Mar
2017

In Blog

By CrackerJack

CrackerJack Surprise of the Week #945

On 21, Mar 2017 | In Blog | By CrackerJack

Sometimes life imitates art. And in this instance, life in advertising imitates one of advertising’s favourite show, Madmen. Yup, Don Draper’s minimalistic ad for Hienz that showed no sign of actual ketchup in its ad may have been too risky or Madison Avenue in its time, but 50 years later, Heinz has finally bought into the creative! Creative: David, Miami

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16

Mar
2017

In Blog

By CrackerJack

CrackerJack Surprise of the Week #944

On 16, Mar 2017 | In Blog | By CrackerJack

Like many industries today, the printing industry is quickly losing ground to all things digital. So how does a printer promote its various printing technics while keeping its communication relevant? Well the agency of record for Somerset Printing has found a nifty way to incorporate both traditional and online that’s both unique and memorable. Creative – Leo Burnett, Toronto

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14

Mar
2017

In Blog

By CrackerJack

CrackerJack Surprise of the Week #943

On 14, Mar 2017 | In Blog | By CrackerJack

When it comes to love and relationships, we often feel some sort of empathy when we hear those who speak to “the one that got away”. Generally, we think that the emotional connection simply fizzled out for the other partner for one reason or another. But rarely do we come to the conclusion that we see in this PSA. Creative – Union Toronto

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09

Mar
2017

In Blog

By CrackerJack

CrackerJack Surprise of the Day #942

On 09, Mar 2017 | In Blog | By CrackerJack

With so many shows and channels to watch these days, how do you stand out from the pack enough to get your audience to notice that there’s a new series to watch? Well the agency of record for Canel + devised a rather clever campaign that actually speaks to its audience on social, and answers people’s tweets in real time. We love the idea based on the relevance to the show, combined with tech behind the idea that’s powered by a bot named Watson. Creative – BETC, Paris

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07

Mar
2017

In Blog

By CrackerJack

CrackerJack Surprise of the Day #941

On 07, Mar 2017 | In Blog | By CrackerJack

When you order pizza, it usually means you don’t have much time to cook yourself a proper meal. And whether you’re really stressed for time, or just plain lazy, you might enjoy the convenience of ordering your next pizza from…your shoe? Well, this nifty idea might be inspired by the classic TV show “Get Smart“, but we think it’s a sneaky good way to remind your audience to buy some more pies. Creative – Droga 5 NYC

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02

Mar
2017

In Blog

By CrackerJack

CrackerJack Surprise of the Day #940

On 02, Mar 2017 | In Blog | By CrackerJack

In a world filled with many beer options, from big brands to local micro breweries, it’s getting more and more difficult to stand out in the alcoholic beverage category. But what if your beer of choice was socially responsible enough to find a way to save the world’s beaches from disappearing, simply by drinking more of its beer? Creative – BBDO, Aukland

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