CrackerJack offers creative marketing solutions through strategic concepts, design and photography. CrackerJack is based in Victoria, BC but its customized teams can service clients nationally.
Here are some posts that have inspired us recently:
Advertising has been built around persuasion since its inception. But as public knowledge around certain brands and products evolve (especially in the last decade), more and more brands are being questioned about their unhealthy practices, especially when the target audience is our kids. That’s where the Heart and Stroke Foundation, and its agency AOR stepped in with this ad agency parody built around the addictiveness around the sugar industry. Creative: John St., Toronto
If you’ve ever rescued a pet from an animal shelter, you may have come to the realization that it was actually our pets who have rescued us from our busy, and sometimes unhealthy lives. But how do you get that message across to those who have never rescued or even owned a pet before? Well here’s a unique stunt that pulls out all the stops when it comes to delivering that very unforgettable message. Creative: FCB, Lisbon
With a lot on our plates each day, it can be difficult to remember to take care of basic necessities, like one’s health. That’s the insight into this wonderfully simple idea that uses Facebook Memories, where posts come back each year to remind everyone of a visual memory that they once shared, and turning that tool to a new use…like one’s skin health. And with very little invested by both the advertiser and the audience, we think this is just brilliant thinking. Creative: BBDO, Brussels