To communicate with relevance, you need interests. Here are a few posts that have inspired us recently:
What’s more impressive than a 66 hectare giant South African flag that can be seen from outer space? What about a 66 hectare giant South African flag that will create jobs, filters pollution, and creates solar power? Now that would be a flag that an entire country would be proud of.
We’ve been influenced by colours from the moment of birth, and it’s our experiences that impact the emotions we associate with each colour we’ve been exposed to. So it’s not surprising that up to 90% of split second decisions are made based on colour alone. With that in mind, it’s important to take a step back when rebranding to focus on what kind of story you want to tell about your company, and how you want your company to be perceived by your audience.
The automotive category is a difficult one to break through with innovative way to sell their four wheels. So check out the 3D action that showcases the 2015 Nissan Altima in all its glory. It’s a stunt that seems to be making a big splash amongst its audience.