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CrackerJack Blog

CrackerJack is a Victoria BC based advertising and marketing agency alternative that delivers creative solutions with less layers and more impact. Here are some posts that have inspired us recently:

More Blog Entries

CrackerJack Surprise of the Day #868

29th April 2016 By CrackerJack

To this day, women are still not being paid the same wages as their male counterparts. This spot highlights this ongoing dilemma by focusing on the insight that women need to work 11 years longer to make the same wage as a man, which you’ll notice is difficult to ignore.

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Target Mindset, Not Age

29th April 2016 By CrackerJack

If you have a quick read of this Time Magazine post, you’ll realize that there doesn’t seem to be any science behind the generational segmentation such as Baby Boomers, Gen X, Millennials…etc., but agencies keep using them to target for their campaigns. This blog post explores why that sort of thinking is simply lazy.

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CrackerJack Surprise of the Day #867

27th April 2016 By CrackerJack

A good father is one who is always there for you, taking great pride in their children’s accomplishments, often snapping photos and videos that capture those special, proud moments to be enjoyed for years to come. But let’s face it, fathers are people too.

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