CrackerJack is a Calgary based advertising and marketing agency alternative that delivers creative solutions with less layers and more impact. Here are some posts that have inspired us recently:
One of Sri Lanka’s leading hospital institutions wanted to spread the simple message that keeping one’s hands clean is one of the most effective ways of battling the spread of germs, and serious illness. But they took their message one step further than just educating the public. They also chose to talk to their audience where the spread of germs is at its highest, within the public transit system, and coated transit tickets with a film of soap that could be released under a stream of running water.
Just like Facebook and Twitter already do, Google plans to use email addresses for ad targeting. Google is beginning to collect customer lists from its advertisers which will help target those searching on its search platform, or watching videos on youtube, or checking their gmail accounts.
Sometimes, and ad that is quite literal can be really effective. Case in point, this spot for the Edmonton Journal uses swiping finger puppets to demonstrate how easy it is to have lots of information, at (you guessed it) your finger tips. Creative – Sid Lee.