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CrackerJack Blog

CrackerJack is a Calgary based advertising and marketing agency alternative that delivers creative solutions with less layers and more impact. Here are some posts that have inspired us recently:

More Blog Entries

CrackerJack Surprise of the Day (#749)

1st April 2015 By CrackerJack

This simple viral stunt confronted executives head-on with some interesting facts about homelessness.  Simply put, if we think of donating money towards the homeless as an “investment”, not only will that logic help those in need, but we’ll also improve our economy as a result. Creative – Pitch USA.

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Rethinking the consumer’s online journey

1st April 2015 By CrackerJack

Marketers need to stop thinking of online behaviour as separate “sessions” where users are measured against what sites they frequent, and how much time is spent there. This blogpost explores why that approach is now dated and how marketers now need to view the online journey as one continuous session, with peaks and valleys of engagement.

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CrackerJack Surprise of the Day (#748)

30th March 2015 By CrackerJack

For the most part, Volvo has owned “safety” for decades. Now, Volvo has focused its efforts on making the road a safe place for everyone, not just its drivers. Case in point, Volvo has invented a new reflective paint that bicycle riders can spray onto their bikes and/or whatever they’re wearing so they stand out more at night. It’s all in the simple belief that the best way to survive a crash, is not to have one in the first place. Creative – Grey London.

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