CrackerJack is a Calgary based advertising and marketing agency alternative that delivers creative solutions with less layers and more impact. Here are some posts that have inspired us recently:
There have been a lot of anti-drink and drive PSAs over the years that bring awareness to the issue which still plagues our roads and innocent bystanders. Many of these campaigns fall to the wayside because they are not compelling for one reason or another. But here’s one stunt that is sure to get noticed at the point of purchase, the bar, and will be sure to help raise the bar on drink-drive awareness.
Can’t tell if your florescent yellow skinny tie is still in fashion? Well Google can now tell what’s hot, and what’s not based on previous search queries. And it can decipher between “sustained growth” and “seasonal growth” trends. These sort of insights has given Google the power to consult with major retailers such as Calvin Klein. Now if only Google was around in the mid 80’s to tell me that my florescent yellow skinny tie was never in fashion.
Let’s face it. There is a lot of advertising out there that is simply bullsh*t. Whether it’s the message itself, or its execution, a lot of of advertising goes unnoticed, or is instantly forgotten. But here’s one ad that really delivers its message in a unique and appropriate matter. A campaign that is running on 100% pure bullsh*t. Creative – Droga 5, NYC.