CrackerJack offers creative marketing solutions through strategic concepts, design and photography. CrackerJack is based in Victoria, BC but its customized teams can service clients nationally.
Here are some posts that have inspired us recently:
There’s something about a car ride that can be quite relaxing when you’re a passenger, and on long rides, a good nap seems to set in quite easily for the fussiest of sleepers. With that in mind, parents needing to put a restless baby to sleep have been known to go for a quick ride around the block to rock their little ones into a cozy sleep. So the only question now is, why hasn’t anyone thought of this bit of marketing genius sooner?! Creative: Espada y Santa Cruz, Madrid.
Banks today seem to take a fair chunk of our hard earned money when it comes to loans, all the way down to withdrawing our very own money. So every once in a while, banks need to warm the hearts of their audience by “giving back” in ways that they can. If it’s not done well, there’s a good chance that the audience will call their bluff, but in this instance, the story told brings some sense of warmth and trust in the banking brand. Creative – FCB, Toronto
When big brands aren’t trying to sell us something directly, sometimes they go about it from a completely other angle, such as the Corporate Social Responsibility route. And for the most part, it’s important that the CSR ties into the brand in someway so the message comes across as more authentic to the audience, such as this TV spot for State Farm Insurance. Creative: DDB, Chicago