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CrackerJack Blog

To communicate with relevance, you need interests. Here are a few posts that have inspired us recently:

More Blog Entries

CrackerJack Surprise of the Day (#688)

24th October 2014 By Jack

An obvious way of bringing awareness to a cause like organ donation is to show dreadful situations, and their victims. But when an audience sees too much of the same, we all know what happens…the message eventually gets lost. That’s why we like this fun and unexpected approach that uses humour in a tasteful and entertaining way.

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The Sweet Spot for Social

24th October 2014 By Jack

Marketers are well aware of how much content is appropriate for traditional advertising such as billboards, radio and TV, but what about social? Twitter only has 140 characters to be used, so marketers should use up all 140 characters if they can, right? Not exactly. Every social network has its very own sweet spot, and for twitter, according to this infographic, it’s between 71-100 characters. This blogpost’s infographic will share some valuable insights so your company can get the most out of its social media efforts.

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CrackerJack Surprise of the Day (#687)

23rd October 2014 By Jack

The “You’re not you, when you’re hungry” Snickers’ advertising campaign seems to have many legs. Here’s yet another scenario, this time for Halloween and in Spanish (with subtitles)…Creative – Latinworks, LA.

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