To communicate with relevance, you need interests. Here are a few posts that have inspired us recently:
When actor Matthew McConaughey realized he was getting too old to to play leading romantic roles, he decided to rebrand himself. In doing so, McConaughey received considerable critical acclaim for movies such as Magic Mike, Bernie, Killer Joe, and Dallas Buyers Club which earned him a well deserved Oscar last week. How have other marketers rebranded themselves and how can we learn from them?