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Reworks – Upcycle Shop

St. Mary’s University

Hair Club

Wu Xing Martial Arts

Facebook anti-bullying campaign

Calgary Food Bank

Sport Chek


Healthy U (tvc)

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CrackerJack Blog

To communicate with relevance, you need interests. Here are a few posts that have inspired us recently:

More Blog Entries

CrackerJack Surprise of the Day (#645)

22nd July 2014 by Jack

Want to sleep better tonight? Well now you can help the homeless get off the streets by purchasing the very fonts they use for their cardboard panhandling messages…Creative – McCann, Barcelona.

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Today’s Marketing Imparative

22nd July 2014 by Jack

There’s a growing need for “brand journalism”, as today’s mega brands need to rethink their approach to marketing. Gone are the days where a single print ad can do all the heavy lifting. Stories now have to be multi-dimensional and need to address different things, in different regions, to different people, in different situations, with different needs. And with so many tactical platforms for marketers to broadcast their message, brand journalism is an even more relevant today than it was 10 years ago.

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CrackerJack Surprise of the Day (#644)

18th July 2014 by Jack

Brazil will not soon forget their embarrassing defeat to Germany in the 2014 World Cup, but Nike takes a stab at lifting the nations spirits in this beautifully shot TV spot…Creative – W+K, Sao Paulo.

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