To communicate with relevance, you need interests. Here are a few posts that have inspired us recently:
Most people had no clue what ALS even stood for until the last week’s behemoth Ice Bucket Challenge which started flooding everyone’s Facebook and Twitter newsfeed. With donations up from $1.8 million to over $15 million in the same time last year, this social challenge has been quite the success. So what can marketers learn from this?
Here’s another entertaining car ad that uses “story” to hone in on one simple key message, verses talking about all the boring features that usually don’t translate into sales. That said, watch these hamSTARS ham it up to move some fully charged Kia Souls.