To communicate with relevance, you need interests. Here are a few posts that have inspired us recently:
Bumper cars are meant to be fun. A good place to forget about the rules and just give everyone around you a piece of your mind. But what happens when something stops you from going primal on all the schmucks around you? Case in point, watch this perfectly placed product demo by VW.
That is one bold statement marketers are hearing more and more of these days. And it makes sense. Why should we give digital its own special category anymore? Digital should simply be part of every campaign, and marketers and their advertising agencies need to start focusing on consumer experience, versus thinking of marketing as traditional/digital dichotomy. That is just one of six interesting topics discussed at Marketing Magazine’s Digital Day 2014.