To communicate with relevance, you need interests. Here are a few posts that have inspired us recently:
According to this blogger, being on the first page of Google is meaningless, unless you focus on other priorities first. And that makes sense, because being on the first page doesn’t bring home the bacon. Rather, focusing your energy on your audience and serving them well will garner your most devoted advocates, which in turn will bring your company page to the top of the search list. Organically.