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CrackerJack Blog

To communicate with relevance, you need interests. Here are a few posts that have inspired us recently:

More Blog Entries

CrackerJack Surprise of the Day (#705)

28th November 2014 By Jack

Testicular cancer is no laughing matter. But that doesn’t mean the concept behind its awareness needs to use scare tactics or be dull in its delivery. And that’s exactly what this PSA took into consideration when their agency of record had a little fun in demonstrating how males can examine their “fur balls”, all done in a tasteful and informative manner…Creative – Dentsu, Toronto.

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How to Play it Safe in Social

28th November 2014 By Jack

Let’s face it. It’s easy to offend people on the interweb. Especially when you’re talking to a large audience with many cultures. And despite the ease of taking down an offensive post in the social realm, if your brand has really ticked someone off, they’ll be sure to screengrab it and share that offensive post with their networks (which will compound) until your brand gets the world wide attention it never intended to receive. So as a “gift” to social marketers, here are 10 simple rules to follow to ensure your brand stays top-of-mind…in a good way.

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CrackerJack Surprise of the Day (#704)

27th November 2014 By Jack

If you’re marketing a fun experience to adventure seekers, then the thinking behind your advertising campaign needs to be just as fun. Case in point: When Splashdown Water Park decided to give away free tickets to its water lovin’ audience, they threw in an appropriate and engaging challenge. Multiple water stations were placed around the city of Vancouver, and if the audience wanted the free tickets, they literally needed to immerse themselves in the water park’s brand: Creative – Rethink Vancouver.

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