To communicate with relevance, you need interests. Here are a few posts that have inspired us recently:
There’s a growing need for “brand journalism”, as today’s mega brands need to rethink their approach to marketing. Gone are the days where a single print ad can do all the heavy lifting. Stories now have to be multi-dimensional and need to address different things, in different regions, to different people, in different situations, with different needs. And with so many tactical platforms for marketers to broadcast their message, brand journalism is an even more relevant today than it was 10 years ago.