To communicate with relevance, you need interests. Here are a few posts that have inspired us recently:
This Nike tv commercial will either sell you on a pair of shoes, or give you a seizure or two. But whatever it’s selling, this intense spot will definitely get your attention, as decided by the 2014 film jury at the Cannes Lions Festival…Creative – JWT, India.
According to this blog post, apparently virtual reality will be making a big splash in the advertising industry in the coming years. Thought being, why interrupt your audience with messaging when you can sponsor virtual experiences that your audience actually seeks out? But before that can happen, marketers need to dig deep and understand this new playing field.