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CrackerJack Blog

CrackerJack is a Victoria BC based advertising and marketing agency alternative that delivers creative solutions with less layers and more impact. Here are some posts that have inspired us recently:

More Blog Entries

CrackerJack Surprise of the Week #877

24th June 2016 By CrackerJack

There have been a lot of breast cancer awareness campaigns to date, but we’ve not seen anything like this stunt before, which used the insight that Facebook would immediately remove their “controversial” images baring breasts. And it’s that insight alone that helped feed into the greatness of this campaign, making it one those ideas that has you saying, “I wish I thought of that.” So check it out before its removed! Creative – DDB, Berlin.

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Putting a Face to Data

24th June 2016 By CrackerJack

Let’s face it, many people are creeped out by all the data collection happening out there as they interact with the digital world. That’s the reason why ING had asked its agency to come up with a way to humanize data and technology in order to put their customer’s fears at rest. Well at the very least, it seemed to put the Cannes juror’s minds at ease, so much so that this effort just recently won the Grand Prix Lion for Humanizing Data.

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CrackerJack Surprise of the Week #876

17th June 2016 By CrackerJack

In the past decade, consumer demand for fresh, local, eco friendly food has sky rocketed.  That said, here’s some real fresh thinking that supports this Brazillan supermarket chain who’s brand is dedicated to meeting that growing demand. Creative – McCann, Rio

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