CrackerJack is a Calgary based advertising and marketing agency alternative that delivers creative solutions with less layers and more impact. Here are some posts that have inspired us recently:
Most car ads are just that. Car ads. They usually focus on the car itself, speaking to the car’s features while the car makes its way around some scenic windy road. Seldom is there an engaging story behind what drives the car…people. That said, this VW tv spot is a wonderful exception to everything out there. Creative – DDB, Toronto.
Alibaba, the equivalent of Amazon but on steroids, knows a heck of a lot about its consumers. From what they buy and the path they took to make their final purchase. It’s all in an effort to provide its advertisers better understanding of their shoppers’ habits so brands and their ad agency can offer more personalized messages.