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CrackerJack Blog

To communicate with relevance, you need interests. Here are a few posts that have inspired us recently:

More Blog Entries

CrackerJack Surprise of the Day (#663)

27th August 2014 by Jack

GotMilk goes straight for the heartstrings with this emotional message and story telling. Creative - Grupo Gallegos, Huntington Beach, California.

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Ice Bucket Challenge – Learnings for Marketers

27th August 2014 by Jack

Most people had no clue what ALS even stood for until the last week’s behemoth Ice Bucket Challenge which started flooding everyone’s Facebook and Twitter newsfeed. With donations up from $1.8 million to over $15 million in the same time last year, this social challenge has been quite the success. So what can marketers learn from this?

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CrackerJack Surprise of the Day (#662)

22nd August 2014 by Jack

Here’s another entertaining car ad that uses “story” to hone in on one simple key message, verses talking about all the boring features that usually don’t translate into sales. That said, watch these hamSTARS ham it up to move some fully charged Kia Souls.

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