To communicate with relevance, you need interests. Here are a few posts that have inspired us recently:
It’s tough being ignored by someone you feel you have a connection with. The same holds true for robots. Even if you’re a robot that has feelings for another hard working robot. With that, this ad demonstrates how love can sometimes really suck…Creative – Saatchi’s, Germany.
As mentioned by Campbell Soup Co., CEO Denise Morrison, there’s a new frontier for food and beverage marketers in the online space, and the industry has to do a much better job at leveraging the e-commerce channel. With good reason. In 2014, $304 billion will be spent on e-commerce retail. By 2018, e-commerce could grow to 5% of CPG, or more than $35 billion in sales, with 10% growth soon after.